Get Your Wings: Pilot & Aircrew Mentoring
CASE STUDY: Brand Polish & Growth Strategy
"Mimi [from NOVARI DIGITAL]'s work is nothing short of amazing. Her awareness of overall brand strategy and attention to finer detail means that she is the perfect digital marketer for any business.
My business required website edits, promotional marketing videos, brand strategy assessment, social media postings, analytics, image creation and social media management, which are all within Mimi's skill set. This includes across the standard platforms of Facebook, Instagram, YouTube, LinkedIn, and Google Business Profiles. This meant simply that I got bigger bang for buck when it came to paid marketing, and this is something that has definitely increased my dollars earned per click. Overall revenue increased 74% YOY in 5 months with one product up 143% YOY!
Mimi has completely overhauled and refreshed my business, aligning the brand across social media, websites, and paid email marketing. Thank you very much, Mimi. Very impressive!" - Captain Mal Bloggs, CEO Get Your Wings
BRAND
Brand Identity Rejuvenation
Get Your Wings had an established logo, website and Facebook and Instagram accounts that had existed for some time. Their social media channels didn't contain consistent branding, making it difficult for customers to recognise the brand on those platforms.
The audiences on those platforms were also stagnant, unengaged and not growing. We created an updated consistent brand identity including unique imagery, typography, an updated, broader colour palette which created more dimension and depth to the brand identity. We also developed a new and unique brand positioning statement to powerfully and consistently position Get Your Wings across all platforms.
We updated GYW's Facebook and Instagram pages with the new identity and setup a new Linkedin page with the new brand materials, laying the foundation for new, engaging content and ads which would grow the audience and revenue from Get Your Wings' products.
The audiences on those platforms were also stagnant, unengaged and not growing. We created an updated consistent brand identity including unique imagery, typography, an updated, broader colour palette which created more dimension and depth to the brand identity. We also developed a new and unique brand positioning statement to powerfully and consistently position Get Your Wings across all platforms.
We updated GYW's Facebook and Instagram pages with the new identity and setup a new Linkedin page with the new brand materials, laying the foundation for new, engaging content and ads which would grow the audience and revenue from Get Your Wings' products.
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BRAND
App Icon Design
Get Your Wings was preparing to launch their second aviation aircrew-focused app.
They needed an app icon which leveraged their existing brand but in a way that was unique and different to their other app icon.
Both apps would be relevant to a portion of customers, so could potentially be downloaded by both groups, so needed to be unique to each other.
They needed an app icon which leveraged their existing brand but in a way that was unique and different to their other app icon.
Both apps would be relevant to a portion of customers, so could potentially be downloaded by both groups, so needed to be unique to each other.
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MARKETING
Printed Materials
Get Your Wings CEO Captain Mal Bloggs needed printed business cards to give out in the course of his activities at industry events as well as to enable easy referrals from existing training customers.
We created double-sided cards that prominently showcased the brand as well as the key brand channels: website, social media, email.
We created double-sided cards that prominently showcased the brand as well as the key brand channels: website, social media, email.
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MARKETING
Social Media Marketing & eCommerce Strategy
Social Media Strategy | Content Creation | Paid Marketing
Get Your Wings wasn't actively advertising it's products. Sales were largely word of mouth, which meant monthly revenue was unpredictable and inconsistent.
We developed a: - Comprehensive social media strategy comprised of organic and paid content which over a series of months quadrupled the social media audience. - Series of 30 second video ads promoting Get Your Wings' key products: eBooks, Apple/Android app and Military Aviation Mentoring packages and highlighting the deep experience offered by Get Your Wings' lead coach, Captain Mal Bloggs. The ads incorporated Get Your Wings' newly defined brand identity, colours, created imagery and design elements, and focused on key messages designed to communicate the value of Get Your Wings' products and mentoring services in increase candidates' chances of being selected by the Defence Force. - Social media campaigns were setup using these ads to run across Facebook and Instagram on an ongoing basis. The campaigns achieved phenomenal results - Overall product sales revenue increased 74% year on year in 5 months with revenue from the primary product up 143% year on year.
We developed a: - Comprehensive social media strategy comprised of organic and paid content which over a series of months quadrupled the social media audience. - Series of 30 second video ads promoting Get Your Wings' key products: eBooks, Apple/Android app and Military Aviation Mentoring packages and highlighting the deep experience offered by Get Your Wings' lead coach, Captain Mal Bloggs. The ads incorporated Get Your Wings' newly defined brand identity, colours, created imagery and design elements, and focused on key messages designed to communicate the value of Get Your Wings' products and mentoring services in increase candidates' chances of being selected by the Defence Force. - Social media campaigns were setup using these ads to run across Facebook and Instagram on an ongoing basis. The campaigns achieved phenomenal results - Overall product sales revenue increased 74% year on year in 5 months with revenue from the primary product up 143% year on year.
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