Sutherland Shire Naturopathic Clinic

CASE STUDY: New brand & business
BRAND

Brand Rejuvenation

Sutherland Shire Naturopathic Clinic has been in operation for 38 years. Despite having a strong reputation with clients for delivering powerful health outcomes, their website, social media channels and newsletters weren't effective at promote this point of difference. Testimonials on their Google Profile page weren't recent and their overall Google rating left room for improvement. The brand wasn't consistently represented across the website or social media channels, which was lacking freshness and vibrancy. Their social media channel audiences hadn't grown in some time, engagement was very low and both organic and paid marketing were not occurring. As a result, new client leads were dropping. The colourful swipe graphical element used on the website, business cards and client care folder had been designed several years before and hadn't been provided in a format that was scalable or usable for print. A new version needed to be created. We took the existing logo and fuchsia and chartreuse colour palette and designed a new brand identity which incorporated those elements but incorporated new imagery leveraging AI, new typography and a refreshed, more expansive and dynamic colour palette.
MARKETING

Printed materials

SSNC struggled every winter with new client leads. Historically a quieter time of the year for new client bookings, we designed a double-sided postcard promoting a time-sensitive offer designed to get clients ready for Spring which was promoted within 10 kms of the clinic. A pull-up banner was placed in participating partner premises (gym, beauty clinic) and as a result of the promotion, new client leads significantly increased. We designed and printed:
PULL UP BANNERPOSTCARDS (for special offers)
MARKETING

Website Rejuvenation

The website was a Wordpress-designed website which had been designed several year earlier. The template was rigid and didn't offer a promotional space on the homepage to spotlight special offers, promotions and seasonal content. We worked with the client to leverage newer Wordpress templates which offered the ability to incorporate more dynamic, seasonal content and leant into a more visual, less text-heavy layout. The new design offered a promotional slider on the homepage which drove significantly increased traffic to subpages within the website, as well as offered a way to keep the website looking fresh and engaging across the year.
MARKETING

Social Media Marketing & eCommerce Strategy

Social Media Strategy | Content Creation | Paid Marketing
The brand was lacking consistent representation across social media channels, as well freshness and vibrancy. As a result, SSNC's social media channel audiences hadn't grown in some time, engagement was very low and both organic and paid marketing were not occurring. We developed a comprehensive social media, search and email marketing strategy which utilised SSNC's existing social media channels, Google Profile page and Mailchimp database to increase inbound new client leads and clinic bookings. We developed a content strategy for SSNC's social media, Google Profile page and email database which focused on SSNC's compelling client testimonials, 38 years as a successful business and multiple business awards, building awareness, trust and consideration amongst thousands of new clients. New client bookings increased 40% year on year, social media followers grew by 20% (without additional budget) and website and social media traffic grew by over 60%.
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